Aishwarya Rai's sarees trigger a boom

14th Feb 2007  14.01 IST By Agencies  

As the news about the gorgeous Aishwarya Rai buying some Banarasi Sarees and other items spread, the handloom industry in Varanasi is witnessing a boom.

Ash, the Bachchan family's daughter-in-law to be, has recently bought some Varanasi Sarees for her wedding day, which appears to have fascinated a lot of women's attention across the country. And, the sudden surge in Banarasi Handloom Industry bespeaks that.

"After Aishwarya's sarees, cloth for Abhishek Bachchan 's Sherwani, a traditional attire for wedding day, was ordered. And with the demand of Abhishek's sherwani, people have come to know that we also make designer clothes," said a weaver.

According to Saree traders in Varanasi, bulk orders for their wares have started pouring in.

"Since the time Aishwarya included Banarasi Sarees to her wardrobe collection, there has been a huge boom in the saree industry," said a saree trader.

"After Aishwarya bought Banarasi sarees, the market for Banarasi sarees has risen," said another saree trader.

The traditional but elegant Banarasi sarees have long been a proud possession of almost any Indian woman's wardrobe. But the news that former Ash may wear it on her wedding day has captivated one and all.

"Banarasi sarees are good, and we are buying them because Aishwarya has also bought them," said a customer.